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March 28.2025
3 Minutes Read

Uncovering the Power of Kindness: Join the You Matter Campaign

Gulf Coast Community Foundation Wants You to Know that You Matter

Community, Kindness, and the 'You Matter' Campaign

Sarasota County's Gulf Coast Community Foundation is making waves with its new initiative, the "You Matter" campaign, which runs from March 24 to March 30. This kindness campaign is designed to focus on the simple yet profound message that every individual’s contributions to the community hold immense value. In times where social disconnect can often lead to feelings of insignificance, this campaign aims to remind us of the power of kindness and recognition.

How You Can Participate in Spreading Kindness

Getting involved in the "You Matter" campaign is easy and fun! The foundation has printed thousands of small, vibrant cards that community members can pick up at their locations or partner organizations. These cards are not just decorative—they are tools for spreading joy and affirmation. Picture this: you hand a card to a stranger in line, or perhaps to a colleague who has been working tirelessly. Each card is a reminder that their efforts matter, and it can spark a positive ripple effect.

The Culminating Celebration of Kindness

The campaign reaches its grand finale at Bayfront Park on March 30, coinciding with Embracing Our Differences' “A Celebration of Kindness” event. This gathering promises a lively atmosphere where community members can engage, share stories, and further ignite the spirit of kindness throughout Sarasota County. It's more than a campaign; it's a movement to foster connections among individuals.

Sharing the Kindness: Stories of Connection

As the campaign unfolds, stories of kindness and connection are already pouring in. The cards come equipped with QR codes, which lead recipients to a dedicated Facebook page, allowing participants to share their experiences and nominate others who have made a difference. This platform not only highlights individual stories but also emphasizes how collective actions can uplift an entire community. Just like a game where each player’s contribution counts towards the win, each act of kindness matters, no matter how small.

Breaking Down Barriers: Kindness with No Expiration Date

As Kelly Borgia, the foundation's director of brand engagement, puts it, “kindness doesn’t have an expiration date.” This sentiment resonates deeply in our fast-paced lives, where kindness is sometimes overlooked. With the emphasis that every community member’s actions matter not just now but can influence the future, the campaign serves as a reminder to engage with one another in meaningful ways.

Your Challenge: Spread Kindness Today!

This is where you come in. As the campaign continues throughout the week, consider picking up some "You Matter" cards and distributing them. Let friends, family, and even acquaintances know that they are valued. Just as in sports where every team member plays an essential role, each person in our community holds significance in fostering a supportive environment.

So, let's challenge the norm of perceived anonymity in our day-to-day lives and embrace a culture of kindness. To learn more about the campaign, pick up some cards, or join the celebration, contact Gulf Coast Community Foundation at (941) 777-1270 or (941) 486-4600. Remember, your actions can inspire others and cultivate an atmosphere of respect and appreciation in our community.

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